You Name It, I Have It!

THE Vono ErgoBed is the first back care mattress with built-in ergonomic features. The ErgoBed project was a collaborative research and development done with AEH, a Centre for Ergonomics in Switzerland.

The research was headed by Hansjoerg Huwiler and took six months to successfully map out seven zones that support the human body. Ergonomics in AEH contributed to the design and evaluation of the Vono ErgoBed series – the ErgoBed 800, ErgoBed 800 Plus and ErgoBed 1200. Ergonomics is the study of designing equipment and devices that fit the human body. It takes into account body movements and the cognitive abilities.

Ergonomically designed furniture and appliances help to promote health and productivity.

Proper ergonomic design is necessary to prevent repetitive strain and injuries. The research and development project produced ErgoBed mattress models that are firm and durable. ErgoBed mattresses support the natural shapes and postures of users’ spines in a proper way. It allows unrestrained movement and the changing of sleeping position, which help users get good quality sleep.

Seven Zones

The Vono ErgoBed has been carefully designed with seven perfect zones that map out the head and neck, shoulder and upper back, waist, pelvic, knee, legs, foot and ankles. The bed also combines premium quality latex foam layer, the unique Intalok spring system and high-quality stretchable knitted fabric to give better back care.

“The Vono ErgoBed divan has the same Intalok Spring System that is used in the Vono ErgoBed 800 mattress. Once an Intalok Sprilg mattress is put onto an Intalok Spring divan, you double the spring counts thus, the body weight will be dispersed from top to bottom. It is just like a large absorber for your mattress.

“We encourage consumers to purchase our spring divan because not only will it prolong the mattress lifespan but it will also give you extra comfort and body support” said Slumberland Marketing Sdn Bhd business manager Cheng Kai Hin.

“I’m sleeping on a Vono ErgoBed 1200. It protects my back and keeps me active. I always miss my Vono bed whenever I’m abroad for travel or work,” said popular celebrity Maya Karin.

Vono ErgoBeds are now availablein Vono dealers shop nationwide. For more information about Vono products, log onto www.vono.com.my or call 03-89255576,8926 7 436 or 8926 8888.

DUNLOPILLO, a worldwide premium bedding brand, further boosts its strong foothold in the Malaysian market with the launch of its first concept store in Sunway Pyramid.

Dunlopillo also announced its regional rebranding efforts – a refreshed logo, tagline and brand approach, Dunlopillo “moments” – as strategies to echo its sentiments and philosophy of delighting consumers through memorable and seamless experiences.

Designed with the user in mind, the 141sq m (1,51Ssq ft) Dunlopillo concept store is created to provide a personal haven for visitors to relax and enjoy the innovative and luxurious Dunlopillo products – just like shopping with all the comforts of home. The setting of the store is arranged to simulate the feeling of being in the bedroom, as each

Dunlopillo display unit is strategically positioned and created to imitate a pod to allow users to truly experience a sense of privacy as well as the comfort and functionality of the mattresses, both visually and emotionally. Besides that, specially trained sleep consultants will be stationed at each store to guide and educate users on making the right mattress choice by analysing and providing detailed input based on consumers’ sleep patterns and habits.

“We are honoured to announce two memorable occasions, the launch of our first concept store in Malaysia and our rebranding efforts to Dunlopillo ‘moments’. Through the years, we have given millions of customers around the world a better sleep experience and we want to continue this legacy with a refreshed approach.

“Buying a bedding product can be complex and confusing. This important decision may have an impact on your life, as the bed is where it all begins – the rejuvenation of the body, mind and soul as well as the place where moments are created. It is therefore essential for us to provide more than just a product but also a complete range of services,” said Dunlopillo Holdings Sdn Bhd managing director M. Thinaharan.

“Our concept store allows customers to experience the comforts of a Dunlopillo bed. We hope that through these emotional and visual approaches, our products are able to stimulate the senses as well as inspire consumers with an experience and a moment that will linger in their hearts and minds,” added Thinaharan.

Dunlopillo’s latest rebranding effort, Dunlopillo “moments” and its brand essence, “Celebrating special moments” were created to enlighten customers on the freedom to enjoy life the way they want by offering them the chance to turn their bedroom into a personal haven.

“At Dunlopillo, we constantly strive to delight consumers through impeccable experiences at every step, from assisting them to decide what’s best for their needs, to the actual purchase and beyond delivery,” added Thinaharan.

Following the introduction of the rebranding strategies, renewed visual identities and concept store, Dunlopillo believes that the approach and products will benefit consumers by providing endless living and sleeping environment in their life. Moving forward, Dunlopillo Holdings Sdn Bhd will continue to roll out marketing strategies in a bid to strengthen their position in the bedding industry in Malaysia.

The company targets a 13% increase in market share for its products. The first exclusive Dunlopillo Concept Store officially opened for business this month. For more information, please visit www.dunlopilloworld.com