You Name It, I Have It!

IACT College, formerly known as Institute Advertising Communication Training (IACT), was founded by the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents (4As) in the early 1970s.

Since its inception, IACT College has flourished to be one of the top colleges majoring in creative communication. The new campus at Jaya One, Petaling Jaya, is fully furnished with state-of-the-art facilities to cater to the needs of the students and the creative industry.

Currently, IACT College is only offering diploma courses. Degree programmes will be available soon.

The diploma courses are:

• Diploma in Advertising/Marketing Communications
• Diploma in Mass Communication
• Diploma in Broadcasting
• Diploma in Graphic Design
• Diploma in Creative Multimedia

The Certificate in Communication Studies is also available.

After obtaining a diploma with IACT College, students are able to pursue their bachelor’s

degree in any of the university affiliated with IACT College.

University of Hertfordshire (UK), RMIT University (Australia), AUT University (New Zealand) are among the affiliated universities.

At IACT College, all diploma courses from this year onwards will be conducted using the Project Based Learning (PBL) format. PBL simply means instruction relating questions and technology relative to the students’ everyday lives to classroom projects. Students from their own investigation of their own group, which allows students to develop valuable research skills.

The students will be executing their projects supervised by an industry programme from the first day. PBL is done in many different ways all around the world.

At IACT College, it is firstly done by students receiving The Project Brief.

The class starts off with a real world industry project brief that sets the direction of the project.

Secondly, Breakout to Research whereby students break into groups and gather important facts to narrow down the project brief.

Thirdly, the Project Proposition, whereby with the guidance of a facilitator, students then formulate the project’s proposition with their group.

Next is the Tutorial and Production, whereby students either meet the facilitator to discuss the project or they can refer to self-guided video-based tutorials. These video tutorials can be accessed by students any time and are delivered by industry professionals.

Finally is the presentation of the project which gives the students tie to showcase their findings.

PBL equips students with job ready knowledge and skills. It also improves creative, critical and analytical thinking skills. Students will also be committed to teamwork and cooperation to get things done. Overall, the lifelong learning experience is an integral part of PBL.

At IACT College, students who have graduated have an added advantage as the college is endorsed by the International Advertising Association (New York). Career options will be bountiful for graduates of IACT College due to its affiliation with the industry and teaching force who are from the creative communication industry.

The state-of-the-art campus facilities is also an added advantage for students to perform well in their studies. The campus environment also gives students ample space and time to do assignments and projects.

For more information on IACT College, call 03-7956 0211 or e-mail enquires@iact.edu.my or visit http://iact.edu.my or drop by the campus at 2-G, Block K, Jaya One, Jalan Universiti, Petaling Jaya.

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