VL Skincare named Malaysian leading skincare specialist
Reiko Soo, the name behind VL Skincare
A true Malaysian brand, skincare solution purveyor VL Skincare has garnered the “Skincare Specialist of the Year” award by the 4th Business of the Year Award 2010.
In addition to this latest achievement, the company was previously awarded the “Most Outstanding Brand in Malaysia” by the 2nd Asia Pacific/Malaysia e-Entrepreneur Award in 2003.
With over 15 years of experience in the skincare and beauty industry, VL Skincare Principal and Brand ambassador Reiko Soo has always maintained a vision of good customer service and high quality care. Evidently, she has achieved more than what most people her age have. She is known to her clients as “the one with miracle hands”, a compliment earned due to Reiko’s expertise in nurturing and caring for skin in the treatment and extraction of skin and impurities like milia and oil seeds.
“It’s no secret that everyone wants to look good and feel good,” said Reiko Soo. “Skin, is without doubt the largest organ in the human body. It forms the barrier between us and the outside world, protecting us from the world we live in. Because of this, skin is exposed to a multitude of challenges everyday. The most sensitive skin is that of the skin of our faces. Facial skin is often exposed to damaging UV light, smog, sun and impurities. This is why we need to really look after our skin,” she said.
VL Skincare’s revolution
Established in 1995, VL Skincare is now one of the fastest growing brands in Malaysia with an exclusive range of cutting-edge, science-based products that are 100% water based. The ideology behind this is – tropical skins need to be hydrated with water and not oil.
“Without science-based solutions that are married to scientific understanding of the human skin, we cannot hope to exist,” Reiko Soo said. “The explosion in learning unleashed by powerful information technology has democratised knowledge – scientific knowledge. In this business, who we partner with is important and how we leverage that understanding with what we know that is suitable for Malaysian skins are vital to making an outstanding product.”
The VL Skincare range of hallmark products includes its latest sensation, LesAge™, the revolutionary all-encompassing youthful ageing serum. Formulated with five propriety, Swiss-inspired secrets and multitude of skin formulation technologies to restore luminosity, firmness and smoothness of the skin in just 14 days, LesAge™ addresses the underlying decay in skin functions in 5 areas:
- To protect the energy centre of skin cell
- Regulation of moisture content
- The removal of all types of wrinkles and repair of stretch marks
- Reacquaint the skin memory to behave in a healthy way
- To completely relax the tension in facial muscles
Combining proper treatments and VL Skincare’s range of products, which also includes the VL Sensatif™ range designed specifically for Asians with sensitive skin; and the VL Inflamatif™ range for acne-prone skin, the skin will be hydrated, nourished and in time, flawness.
Step in for a FREE session of simple cleansing and analysis today! VL Skincare Boutique, 7G, The Boulevard, Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur.
Tel: 03-2938 9922 (open from Tuesday to Sunday).
For more information, log on to www.vl.com.my
……………………………………………………………………..For Asians: Soo launching her new line of products.
